User Persona & her journey

Meet Lena.

She’s a very creative — but also very self-critical — person. Her strength lies in the magic she creates with a pencil, pen, brush, or really any tool she puts in her hand. She’s detail-driven, great at capturing moments, always gives her best, and is a highly reliable person.

But... sometimes she’s too hard on herself. Her biggest challenge? Learning how to relax and quiet her inner critic.

Here is her journey to overcoming intense self-criticism:




Methamorphosis

UI Elements

After analysing the user flows, it was time to start bringing the app to life with screen designs. First came the low-fidelity wireframes — focused on exploring layout ideas and basic functionality — followed by high-fidelity wireframes, which were then turned into an interactive prototype.

One of the most interesting (and challenging) parts of this phase was usability testing.

A few of the low-fidelity screens — such as the list of professionals and the session scheduling flow — can be seen below:

Usability testing

Now it was time to change hats — to shift from designer to observer. Users began interacting with my prototype, and my goal was to identify their pain points, likes, and dislikes — and ultimately improve the design.

Bit by bit, the project was evolving into a more polished product. Below, you can see before-and-after comparisons. Many opportunities for improvement became clear through usability testing.

Key learning points

The most valuable part of this process was usability testing itself — watching others interact with my app, hearing their thoughts (and sometimes what they didn’t say), and noticing where they struggled or where they were delighted.

For example, I learned that using a lightbulb icon to represent "create new project" wasn’t as intuitive as I had imagined. Other small details also became obvious during testing — such as the importance of leaving at least 32px of space below the navigation bar, to account for existing system buttons on Android and iOS devices.

One of the most rewarding parts of this process was taking user feedback and using it to improve the design.

The goal isn’t just to make something that looks good — but to create something that is genuinely useful.

Conclusions

This was my first fully detailed UX project. Since I was the only person working on it, the process was challenging — but also incredibly rewarding, as I watched the product take shape and evolve.

Iterative design gave me the freedom to go back and improve things along the way, which made the process feel much more approachable.

But the most valuable part of this journey was gathering insights from others and using their feedback to improve the app. That experience really deepened my understanding of UX design — it’s all about listening, learning, and iterating.

Let’s collaborate!
I’m always open to new ideas and exciting projects. Feel free to reach out.

Impressum
Angaben gemäß § 5 TMG
Milica Gerstenberger

Leuthenstr. 1 40231 Düsseldorf
E-Mal: mgerstenberger217@gmail.com
webseite: milicagerstenberger.com

Let’s collaborate!
I’m always open to new ideas and exciting projects. Feel free to reach out.

Impressum
Angaben gemäß § 5 TMG
Milica Gerstenberger

Leuthenstr. 1 40231 Düsseldorf
E-Mal: mgerstenberger217@gmail.com
webseite: milicagerstenberger.com

Let’s collaborate!
I’m always open to new ideas and exciting projects. Feel free to reach out.

Impressum
Angaben gemäß § 5 TMG
Milica Gerstenberger

Leuthenstr. 1 40231 Düsseldorf
E-Mal: mgerstenberger217@gmail.com
webseite: milicagerstenberger.com